Monday 30 January 2023

How To Promote With Panache - A Startup Guide

 **Collaborative Post**

AD: You’re a new start-up hot on the scene. That’s exciting and interesting. Unfortunately, you’re not the first. This means that people aren’t going to pay attention to you unless you give them a very good reason to. Of course, some companies decide on publicity stunts to achieve this, and while that can be effective, the results are hard to predict, because not everyone will react favourably.

Some companies take the usual route, be that making social media posts, running a promotional event, or simply operating at a loss to be competitive for a time. But are there other ways to jump onto the scene with your best foot forward, and to promote with panache?

We believe there are. In this post, then, we’ll discuss how to promote with panache, what that means in the long term, and how to develop a capable and consistent route forward. Without further ado, please consider some of the following advice in the best possible sense:

Utilize Social Media Effectively

Social media is a powerful tool that can help businesses reach their target audience engagingly and interactively.

To make the most of your social media presence, it is important to develop a consistent brand image and tone across all platforms (yes, that means trendy apps like Twitter and TikTok where memes abound), post regular updates, share engaging content that resonates with your audience (even if this is filled with jargon and in-jokes, but be mindful of their use), interact with your followers by responding to comments and messages quickly, use hashtags to increase visibility, and collaborate with influencers and other businesses to increase your exposure.

Invest In Quality Content Marketing

Quality content is essential for promoting your business effectively and stylishly. Consider creating valuable and informative content that your target audience will find interesting and relevant, utilizing a variety of content formats such as blog posts, infographics, and videos, optimizing your content for search engines by including keywords and meta tags, and sharing your content across multiple channels, including your website, social media, and email.

A good way to achieve this is by hiring a social media manager, as they can focus on this effort either full-time or part-time. A trained content writer can also keep your messaging consistent, be that constructing landing pages, press releases, or cultivating your monthly email in the best possible way.

Network With Other Businesses

Networking is something that not every business is great at but should focus on improving. To network effectively, attend industry events and conferences (or maybe even host one yourself if you wish to put your name out there), join professional organizations and associations, collaborate with other businesses on joint projects and initiatives, and participate in online forums and groups related to your industry.

You don’t have to invest much into this to build some nice tangential relationships, especially online. For instance, simply replying to other businesses on Twitter, getting involved in fun online banter (make sure to judge this appropriately), or co-running events and promotions can be a big help. Just try not to approximate the online brand that has to make a joke out of everything every five minutes, as that in itself can tire people out.

Implement Effective SEO Strategies

SEO (Search Engine Optimization), is a crucial aspect of promoting your business. It involves improving the visibility and ranking of your website in search engine results in pages. To implement effective SEO strategies, conduct keyword research to identify the keywords and phrases your target audience is searching for. Then, optimize your website's structure and content to improve its ranking in search engine results in pages.

Building high-quality backlinks from reputable websites will also help to improve your website's authority - often an SEO agency and content house can help you with this, as building links naturally can take time otherwise. Finally, use analytics tools to track your website's performance and make decisions from there, because you’ll be able to gauge your metrics and which ones are successful.

Customer Service Is King

Providing exceptional customer service is very important for building a positive reputation and promoting your business too. To offer outstanding customer service, it’s very important to respond promptly and professionally to customer inquiries and concerns - yes that even includes the annoying and less informed ones. Thankfully, a good FAQ section or live web chat can provide appropriate questions before a customer service representative has to get involved.

It’s also good to continuously seek feedback from customers and use it to improve your offerings - even if you don’t implement feedback, providing an avenue for it can ensure customers feel as though you care. Create a welcoming and friendly environment for the said audience, and you will be well on your way to building a strong reputation.

Don’t Forget To Have Fun

It’s good to add a little novelty from time to time because Signage and inflatables can also be an effective way to promote your business and make it stand out. Consider using eye-catching and visually appealing signage to draw attention to your business, and inflatables to add a touch of fun and excitement. When choosing signage and inflatables, make sure they align with your brand image and messaging.

For instance, a line of huge rubber ducks on the canal outside of your hosted event can add an eye-catching signage approach, without the need to install any physical signs or change the infrastructure of your rented event space - just make sure you have the right permissions to place those there and keep them well-placed with pulleys and ropes. 

A little visual fun can provide people with the means to notice you and to stay engaged once that exposure has worked. You might also use various methods like specific fun costumes for staff on special event days, or rebranding your website for Christmas or another fun public holiday.

With this advice, you’re sure to promote with panache and move forward confident in your strategy. In the long run, you’ll thank yourself for the hard-won effort of securing new exposure.


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